Despite Ending Sponsorship of International Olympic Committee, Toyota to Continue “direct support to athletes and equipment for sports for the disabled”
Toyota has served as a highest-ranking sponsor under a 10-year contract starting in 2015. The company has provided vehicles for officials and athletes at five Summer and Winter Games during that period. According to officials, Toyota has paid approximately 200 billion yen ($1.4 billion) to the IOC.The automaker intends to continue providing direct support to athletes and equipment for sports for the disabled even after the sponsorship agreement ends, Toyoda said.








