Written by Barrier Free Japan
November 20th 2018
The ‘JXTG Nippon Oil & Energy Corporation’, which runs the ‘ENEOS’ service station chain – you might get your car refilled at an ENEOS station In Japan – recently started an advertising campaign called ‘ENERGY for ALL’, a campaign that includes a song by The Japanese pop idol group ‘DREAMS COME TRUE’.
The advertising posters for ENEOS found in train stations feature disabled people, and specifically wheelchair users.
Given the recent ‘Padded Jobs’ issue, some might wonder how much the adverts are a ‘token gesture’ or evidence of a real change regarding disabled people in Japan.
However, an advert featuring wheelchair users – even if only in cartoon form – could be seen a positive move and is definitely not something you would have seen in Japan even just a few years ago.