Disability End of Life Care Japan

Japan’s Ministry of Health pulls end-of-life-care poster campaign after online backlash

“Japan's Ministry of Health, Labor and Welfare has withdrawn a poster intended to raise awareness of its Advance Care Planning (ACP) service, a service that was intended to inform people about 'end of life care.”

By Barrier Free Japan

November 29th 2019

Japan’s Ministry of Health, Labor and Welfare has withdrawn a poster intended to raise awareness of its Advance Care Planning (ACP) service, a service that was intended to inform people about ‘end of life’ care.

According to The Mainichi Shimbun:

[A] promotional campaign launched on Nov. 25, which included posters and video on the ministry website, was suspended on Nov. 26 after being subject to widespread criticism. As a result, physical posters will no longer be dispatched to municipal governments across Japan, and a related video will not be posted on the ministry website.

The withdrawn posters features the comedian Kazutoyo Koyabu, who appears as a patient lying on a bed, wishing he had done something to prepare for the end of the life sooner. The poster suggests that the reader consult the ACP service, to plan a jinsei kaigi‘ or ‘life meeting. so as to not make the same mistake as the character plates by comedian did regarding their end of life care.

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